Cherie's Dream Lab experience has focused and accelerated my entrepreneurial efforts. I have truly appreciated the push to concentrate on achievable habit change. Through a 'one small step and then another' approach, I am now moving faster than I thought possible!
PAUL FEIKEMA

How we work

Beat sales & revenue goals. Create ROI. Build audiences. Create the next big thing.

We turn intention into impact.
- Sales Enablement that drives real behavior change
- Change Management & Adoption that increases buy-in and sustained use
- Learning Experiences that translate strategy into daily action

What we do

​Dream Lab helps organizations and individuals turn big goals into action through sales enablement, change adoption, and learning experiences designed to stick.

Whether you’re launching something new, improving adoption, or building momentum, we help people understand what’s changing, why it matters, and how to act.

SALES ENABLEMENT & ADOPTION
Transform Motivation into Earnings

Turn sales goals into adopted behaviors
Motivation, practical steps, and reinforcement that lead to real behavior change and measurable results.

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TEAM RETREATS
Inspire Your Dream Team

Unleash the power of your team
Retreats that turn alignment and energy into clear decisions, behavior change, and follow-through.

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TEAM BUILDING
Get Your Team Motivated and Moving

Reignite shared goals, strengthen alignment, and turn renewed energy into clear actions teams get moving on after the session.

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AUTHORS & SPEAKERS
Deliver Your Message to the Masses

Turn your message into unforgettable experiences that energize groups and help ideas take hold beyond the room.

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NON-PROFITS & CHURCHES
Help Your Organization Thrive

Adapt to changing times with inclusive, energizing, and action-oriented sessions that build on past victories and draw on the wisdom of the community to create solutions you can implement immediately.

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DREAM-TO-DO COHORTS
Activate Your Dream NOW

Make your dreams go from fuzzy fantasies to concrete reality with a three-month cohort experience with others who are in it to win it! For those who are serious about daily action + accountability + growth.​

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Our Secret Sauce (Shh!)

The Dream Lab Recipe:
Your goals & challenges → Small, practical steps → Sustained adoption & momentum → Your results (higher revenue, stronger adoption, clearer alignment, goals achieved).

How do I go from having goals to making them happen?
We take daily small steps for huge progress.

We'll get you and your team motivated, focused, and immediately executing on plans that will lead to success, whether it's revenue goals or customer satisfaction scores. 

​How do I turn audiences into vibrant communities, ready to take my words and put them into action?
We make your message irresistible.  

We create highly-interactive, action-oriented, and fun custom learning experiences that help your audience do things they never thought possible. 

How do I find the people will support me as I write my book, start my business, or create a movement?
We've got you.

We'll give you the tools, accountability and community to take small steps that get you were you want to go.
​
​Sound awesome? It is! 

Let’s turn your goals into momentum.

Praise for Dream Lab

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Cherie Anderson’s Dream Lab experience has focused and accelerated my entrepreneurial efforts. I have truly appreciated the push to concentrate on achievable habit change. Through a ‘one small step and then another’ approach, I am now moving faster than I thought possible!    

Paul Feikema

Title

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Company

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Dream Lab is unique in laying the emotional, creative, and motivational foundations upon which to build the brick + mortar of my new business.  Cherie creates an intentional, reflective and inspirational journey that meets us where we are with our ideas. Through creative tools, thoughtful facilitation, and focused brainstorming, our team has put faces to our dreams. While I typically favor the left-brained, task-oriented approach, "feeling into" my new reality has created deep alignment + inspiration.

Nancy Maxfield-Wilson

Chief Resilience Officer

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My Max Performance, LLC

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Cherie Anderson = Passionate Determination • Optimistic Motivator • Infectious Laugh • Brilliant Humor • Intelligent • Leads From Her Experience • Wise • Heartfelt.

Marcia Maria

Founder

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Marcia Maria Life

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Cherie and Dream Lab continue to re-introduce me to and remind me of what my own confidence looks like.

Colleen Matschi

EnVision Coach

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Value U

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I love the Dream Lab cohort experience! Of particular value is getting perspective from others who walk the same path. Cherie's facilitation creates deep trust among the team, allowing us to fully explore what's holding us back. If going-it-alone isn't moving you forward, try Dream Lab. It works.

Heidi Wise

Owner

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A Wise Choice Communications

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Traveling with Cherie to meet "me" in my truest form, has brought me the courage to reach out and reach higher. I am inspired and feel inspirational.

Gale Lacey

Senior Trainer • Project Manager

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CDI Technology, Inc.

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​Cherie helped me create tiny habits that have now become a way of life!

Alissa Parrish

Visual Artist 

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Self Employed

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Cherie is one of the most talented instructional design professionals I know. She has helped me numerous times with projects of mine. Plus she's a lot of fun!

Tom Esch

President

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Esch Consulting, LLC

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​Cherie created relevant and effective training for a leadership development/peer coaching circles workshop for Lean In Together MSP facilitators. The process she used to create the training was efficient and inclusive. Her training design was creative and thorough. I felt clear about what she would deliver and she didn't disappoint. She was a high-energy facilitator who kept things fun and on time. By the time we were done with the workshop, the participants were excited and confident to use their new skills. I recommend Cherie for any instructional design or facilitating project that requires creativity, collaboration and profound audience buy-in.

Mari Ruddy

Speaker • Author • Wellness Advocate • Educator • LinkedIn Coach

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Mari Ruddy

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I highly recommend and endorse the services that Cherie Anderson provides. She came to me by recommendation, and I can tell you that I'm better today because of her. Cherie is gifted and talented in the way she listens, understands, then provides the right input to help guide you as an expert in your area of specialty, and takes your expertise and turns it into the right content delivered the right way. My one hour seminar presentation was very successful because of Cherie's contribution. She is one of the primary reasons that it turned out so well. Thank you, Cherie. You're the best!

Scott Franko

Designer • Brand Consultant • Business + Brand Development • Sign Industry Expert

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Franko Design, LLC

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Cherie Anderson has led my training and learning development project for my private psychotherapy practice over the past two years. Cherie's designs aren't just creative and intelligent, they also show off my body of work beautifully. She’s always seeking how to best understand the subject matter at a deeper level. She’s able to create powerful training materials for my clients I'm proud to own and use in my work. If you have material that needs shaping into one-of-a-kind learning experiences, you're in good hands with Cherie Anderson.

Mitchell Leppicello

Counselor

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East Metro Family Counseling

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