Practice conversations that matter.

Most teams don't need more information. They need better practice.

Conversation Labs give sales teams, leaders, and change champions a realistic place to practice high-stakes conversations— so they show up more prepared when it counts.

You can have the right strategy, the right messaging, and the right tools — and still miss the moment that actually matters: the conversation. 

​Conversation Labs helps you practice those moments before they happen in real life.

How does Conversation Labs work?

Conversation Labs is a practical, AI-powered way to practice real-world conversations. Not scripts. Not theory. Practice.

We build realistic role plays based on your business so people can try, adjust, and improve in a safe environment.

1. Pick a conversation that matters
2. Tailor it to your world
3. Practice, refine, repeat

Check it out:

Book a Personal Demo!

Where can I use Conversation Labs?

Sales. Discovery, objections, value messaging.

Leadership. Coaching, feedback, alignment.

Change. Explaining, handling resistance.

Talent. Interviews, career conversations.

Example Conversation Labs:

• Turn marketing messaging into natural talk tracks
• Practice skeptical buyer conversations
• Coach underperformance
• Communicate a new tool rollout

Why it works:

• Realistic
• Safe
• Repeatable
• Custom

People don’t get better by reading about conversations. They get better by having them.

What others are saying

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Cherie worked for me, heading up Cray’s sales enablement program while I was EVP of Worldwide Field Operations at Cray Inc. Cherie developed the program from its inception. She created programming for partner certification, onboarding, sales methodology implementation and new product introductions. She adapted this for both domestic and international sales teams. She is a positive and effective professional whose efforts led to bottom-line results to our pipeline and revenue. I recommend her highly for any company looking for someone to own their enablement program from end-to-end.

Chuck Morreale

Vice President, HPC & AI Operations

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Hewlett Packard Enterprise

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Cherie designed and delivered a targeted sales coaching program to prepare our team for a critical industry conference. The results were immediate. Our reps showed up more confident, more focused, and significantly better at engaging customers when it mattered most. She didn’t just improve individual performance — she elevated the energy of the entire team. Collaboration increased, conversations were sharper, and the team genuinely enjoyed the process. If you’re looking to take your sales organization to the next level — especially around high-stakes moments — I highly recommend working with Cherie.

Matt Swalley

Senior Director of Marketing

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VDURA

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Let's build one for your team!

Start with one conversation. One scenario. One team.

Book a Personal Demo!

Let's Talk First!