Set your team up for success

If you’ve ever thought, “We launched it… so why aren’t they . . . using  . . . and/or  . . . selling . .  and/or . . . sharing  it?”  You’re not alone.
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Hitting revenue targets today isn’t just about effort or talent. It’s about whether your teams actually change how they work — under real pressure, with real clients.

My work has:

• Helped grow sales by 200%, and pipelines by 300% at Cray, Inc.
• Led to a 20% increase in speed-to-productivity of new advisors at Ameriprise Financial
• Contributed to 94% customer satisfaction scores at Hewlett Packard Enterprise

How do I do it?

• Start with the bottom line. I interview leaders and managers to identify skill gaps that impact sales numbers.
• Collaborate intensely. I consult with the people who are using it and depending on it.
• Make learning irresistible. I create fun, high-support environments that make reps want to grow.
• Let the experts be the experts. I used the best, aka, the reps whenever possible. (You know, the people to whom your team will actually listen?)

Here's how we can help you go from motivation to plans to earnings:

From Rollout to Real Use (Product & Tool Adoption). Turn big launches into real behavior change using change management approaches that help people understand the “why,” build confidence, and actually use what you’ve rolled out.

Ideal for CRM rollouts, financial planning tools, sales platforms, and other high-impact tools used in complex, fast-moving environments; especially when teams are busy, change is constant, and “we launched it” isn’t enough.

Sales Kickoff Workshops. Start with a shared vision and leave with clear, doable priorities that turn energy into focused action once the kickoff is over.

New Sales Manager Coaching. Support new managers as they build confidence, reinforce the right behaviors, and lead their teams through change without slowing performance.

Onboarding. Help new hires ramp faster by giving them clarity, context, and practical tools that stick from week one.

Customized Selling Methodologies. Co-create selling approaches with your best people so the methodology reflects how your team really works — and actually gets used.

Senior Leader Strategy Facilitation. Create shared clarity and alignment so leaders can move from vision to action without losing people along the way.

What others are saying

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Cherie worked for me, heading up Cray’s sales enablement program while I was EVP of Worldwide Field Operations at Cray Inc. Cherie developed the program from its inception. She created programming for partner certification, onboarding, sales methodology implementation and new product introductions. She adapted this for both domestic and international sales teams. She is a positive and effective professional whose efforts led to bottom-line results to our pipeline and revenue. I recommend her highly for any company looking for someone to own their enablement program from end-to-end.

Chuck Morreale

Vice President, HPC & AI Operations

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Hewlett Packard Enterprise

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Cherie designed and delivered a targeted sales coaching program to prepare our team for a critical industry conference. The results were immediate. Our reps showed up more confident, more focused, and significantly better at engaging customers when it mattered most. She didn’t just improve individual performance — she elevated the energy of the entire team. Collaboration increased, conversations were sharper, and the team genuinely enjoyed the process. If you’re looking to take your sales organization to the next level — especially around high-stakes moments — I highly recommend working with Cherie.

Matt Swalley

Senior Director of Marketing

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VDURA

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Ready to turn big ideas into real, everyday change? ​

Let's Talk!